INTERACTIVE dog toy company Tug-E-Nuff, born and headquartered in Exmouth, has won the prestigious ‘Online Business of the Year’ award at the 2024 Pet Industry Federation (PIF) Awards. 

The PIF awards say they are 'dubbed the Oscars of the pet industry', it highlights talent and diversity that drive the industry forward - from dedicated dog walkers to the most sustainable businesses, among more.

Tug-E-Nuff was awarded the Online Business of the Year award after judges said it showcased a strong and impactful online presence that represents the business and its products or services and has been instrumental in driving sales and revenue growth. 

The company was also congratulated for demonstrating innovative and effective digital marketing strategies that have contributed to the growth and success of its online business. 

Danny Nelis-Rouse, managing director at Tug-E-Nuff, said: “Our category - and honestly, every category - was filled with such worthy contenders that we were just thrilled to be finalists, so we’re beyond grateful to win. 

“We have to say a huge thank you to our customers - without whom we wouldn’t be here - and to our incredibly dedicated network of dog professionals who provide us with invaluable support. Not forgetting PIF for the opportunity and for hosting such a wonderful awards ceremony.”

Tug-E-Nuff started back in 2009 with a single dog toy for a special collie called Indy - who was the family dog of co-owners and mother and son team, Teresa and Danny - with a mission to enrich the bond humans and dogs share using the power of play. 

Today, Tug-E-Nuff is known across the UK, US and Europe for its quality range of interactive training toys for dogs of all breeds and backgrounds.